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Review
Calculator of strategical showings of advertising campaigns.
Mediator permits to calculate follow showings:
Coverage (Reach 1+) - part audience that contacted at least once with advertising.
Reach N - part of audience that contacted with advertising N times.
Reach N+ - part audience that contacted with advertising at least N times.
Gross rating points (GRP) - accumulated rating (audience).
CPM/CPT - cost for 1000 contacts with audience.
CPP - cost for contacts with one percent of audience.
Budget of campaign.
Average frequency of contacts as well as calculate number of allocated advertising units (advertising expositions) with predefined values of showings. |
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